For over two decades, Andreini has been the locals' favorite and a beloved destination for coffee and atmosphere in the center of Arroyo Grande, CA. For most of that, the cafe was known as Cafe Andreini Coffeehouse. When we partnered to discuss brand strategy and identity design, we decided that the old name was a larger mouthful than their famous paninis. So we officially shortened the name to match the way regulars refer to it anyway and created a new visual identity that features a modern monogram with a fun surprise in the counterspace, embodying the legacy and ambition of an established and growing local brand.

Strategy
Branding
Visual Identity
Art Direction

Visual Identity

A coffee specialist, Andreini is also an all-day cafe that serves a variety of beverages and food. A clean, adaptable monogram and logo system allows that story to be told is a way both playful and classy, elevating the local cafe's brand image and maintaining versatility with a bold, monochromatic black-and-white color scheme.

Andreini branding cupAndreini branding cup
Andreini branding coffee cup mugAndreini branding coffee cup mug
Andreini branding coffee bagAndreini branding coffee bag
Andreini branding tee shirtAndreini branding tee shirt
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"Andreini testimonial goes here.

– Denise Miller-Andreini, Andreini