Telos
Telos champions a pro-Israeli, pro-Palestinian, pro-peace approach to the Israeli/Palestinian Conflict. After operating out of the spotlight for years and anticipating a season of growth for the pro/pro/pro peacemaking movement, Telos embarked on a comprehensive rebrand to take their work to a broader, more public audience. We started from scratch on the visual identity for an organization with diverse partners dealing with an inherently sensitive topic, paying particular attention to bringing all key stakeholders into the discovery and creative development processes. We provided brand strategy, identity design, and art direction across a variety of print, digital, and environmental marketing and communications activations.
Scope
Brand Strategy
Visual Identity
Art Direction
Messaging & Copywriting
Print
Digital
Event Design
Visual Identity
Building a pro-Israeli, pro-Palestinian, pro-peace movement, being the “third side,” cooperating with and appealing to diverse constituents, all of whom are wrestling with seemingly unsolvable problems — Telos' visual identity needed to capture this unique and delicate position: not to be neutral. but to pro, pro, and pro. The solution is a monogram that integrates two flags, each facing the other, forming a T monogram. We extended the identity into a suite of stationery and communication materials including trip journals.
