Telos champions a pro-Israeli, pro-Palestinian, pro-peace approach to the I/P conflict. After operating out of the spotlight for years and anticipating a season of growth for the pro/pro/pro peacemaking movement, Telos embarked on a comprehensive rebrand to take their work to a broader, more public audience. We started from scratch on the visual identity for an organization with diverse partners dealing with an inherently sensitive topic, paying particular attention to bring all key stakeholders into the discovery and creative development processes. We provided brand strategy, identity design, and art direction across a variety of print, digital and environmental marketing and communications pieces.
Building a pro-Israeli, pro-Palestinian, pro-peace movement, being the "third side," cooperating with and appealing to diverse constituencies, all of whom wrestling with seemingly unsolvable problems — Telos' visual identity needed to capture this unique and delicate position; not to be neutral, but to be pro, pro, and pro. The solution is a monogram that integrates two flags, each facing the other, forming a T for Telos. We extended the identity into a suite of stationery and communications materials including trip journals.
Telos holds international events to gather leaders in the pro/pro/pro movement to be equipped and mobilized, activating the network and taking the movement broader and deeper than ever. We helped with event branding, print design, environmental design, and art direction for film and event production.
"Jay Jones is not only a rare creative, possessed by extraordinary imagination and compassion; he is also a consummate professional. Working with Jay was effortless, and the results were beyond anything we could have hoped for. Our rebrand didn't just help launch a beautiful and meaningful visual identity for our organization. Jay's careful process also ensured that our whole team and many of our stakeholders felt ownership in the process. It was a gift to the culture and strength of our organization. I have worked with other organizations through similar processes and Jay provided many multiples in value compared to other experiences."
– Greg Khalil, Telos, President