The Preston Health Center
The Stewart Health Center

Following our work revitalizing the brands of The Cypress of Charlotte and The Cypress of Hilton Head, we focused on the health centers operating within their respective campuses. Unlike the parent brands, which required revitalization of their existing legacies, these health centers needed comprehensive, ground-up branding initiatives. In alignment with the brand strategy and architecture we established, we created sister brands, or sub-brands, for these entities. With logos, websites, and communication materials, this approach visually and emotionally integrated them into the larger brand ecosystem while also granting them distinct identities and voices.