APMI

An established, leading architecture firm Phoenix, AZ, APMI not only had a decades-long track record of credibility and excellence but an aspirational vision for the firm’s future. Part of that vision was to leverage the principals' design expertise to land new business and attract talent that values a design-first architectural partner. So we jumped into a comprehensive rebrand, including a new visual identity and brand system spanning digital and print touchpoints. We helped craft the brand narrative, headlined by "Design. Experience." Incidentally, the branding experience was itself a pleasure to design.