Primal Health Coach Institute

Founded by Mark Sisson and grounded in ancestral health principles, the Primal Health Coach Institute is on a mission to create a global network of Primal Health Coaches to transform the health and consciousness of our communities into ones of optimal wellness and happiness through ancestral health — an ambitious but important endeavor. We've partnered with PHCI on branding and design projects, both to help the movement grow and to respond to accelerated growth. Incidentally, PHCI's first core value helps describe our approach to this project, as well: "Commit to greatness in order to uplift others."

Visual Identity
Art Direction

Print Design
Digital Design
Publication Design

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Publication Design

Although the Primal Health Coach Institute coursework is based online, we created a printed curriculum manual to accompany it — a 700-page tome, designed to work with the digital course, that teaches an aspiring health coach all the essential info and skills needed to succeed in the profession.