The Cypress of Charlotte
The Cypress of Hilton Head

The Cypress of Charlotte and The Cypress of Hilton Head are premier Life Plan communities with the lifestyle and feel of high-end resorts. Enlisted by Doggett Advertising to reinvigorate these storied brands, advising on brand strategy and revitalizing their visual identities with logo evolutions, brand architecture, new websites, and communications materials.

Additionally, we crafted sister brands that leverage and build upon the legacy of community, health, and lifestyle excellence.