Primal Health Coach Institute

The Primal Health Coach Institute has a vision of helping 100 million people reclaim health and wellness through education and coaching by the year 2030. We’ve been teaming up with PHCI for years to work toward that lofty goal, helping shape the growing brand. 

In an industry characterized by relative sameness, we aimed to convey a unique perspective and bring clarity to a diverse and ever-growing range of courses and certification offerings. This involved designing a new course identity system, establishing a flexible and scalable brand architecture framework to organize an array of sub-brands, and seamlessly integrating them into a new website design and an ever-expanding library of marketing and educational materials.

As PHCI grows its global community of health coaches, we continue building and activating the brand in ways that meet immediate needs and provide future flexibility, attracting new students and adding depth to all brand experiences.