Copia Wealth Management

Our friends at Copia Wealth Management offer a refreshing alternative to typical financial advisory firms. They prioritize relationships (crazy, right?) and have structured their business to align incentives accordingly. To convey both the human, relational aspect and the distinct technical differences from competitors, we undertook a comprehensive rebranding initiative. This included the creation of a hand-drawn logo and a complete visual identity system. Our goal was to illustrate how Copia is subverting industry standards. We took a playful approach inspired by the fine print common in finance: for Copia, all the asterisks lead to a pleasant surprise.