RelationShifts

Born from a leadership consulting organization and with a proprietary personality profile taken by over a million people, RelationShifts is a new, consumer-facing relationship and personality insight organization.

To help launch this new endeavor in new markets, we undertook a comprehensive rebranding initiative. From high-level brand strategy and architecture to naming and visual identity, we crafted a foundation to engage new audiences now and grow right along with RelationShifts.